To connect with Latin America’s creative audiences this year we launched Sudacannes 2013, The Egos’ Battle. A platform where everyone in the advertising community could test their EGOS’ size and challenge to duel their colleagues and friends, with the aim of evolving from Junior to global CEO!  http://www.egosbattle.com/

 

Our key learnings were:

1)     Good ideas are scalable: Sudacannes was created for Latam but was played in 37 Markets across the world (Highlighted in blue). In only 15 days more than 3,500 people from the creative community engaged more than 311 hours with Microsoft brand (5:05 Mins per sessions).

 

 

2)     Social is not a platform. Social is a way of thinking: During the initiative the users challenged to duel their colleagues and friends more than 9,800 times. It generated more than 20,000 social mentions expanding our buzz in an exponential growth. (More than 1MM social users reached)

 WE INCLUDED SKYPE INTEGRATION TO CALL AFTER EACH DUEL TO THE DR. HUMBERTO EGO, (OUR EGO SPECIALIST) TO HEAR FROM HIM TIPS AND ADVICES.

3)     If it’s a creative festival you must have a creative proposal: The Latam media, blogs and creative directors were talking about it. We got 12 PR mentions at $0 and several congratulations emails from the most important creative influencers of the region.

 

4)     Users go beyond the ideas: According to the competition rules, the winner should earn at least 2,000 points to become global CEO which represented at least 70 won battles But the BIG EGO winner´s engagement went much more beyond!  She earned 84,820 points so she played 3020 times! (Win: 2814 / Lose: 206)

 

5)     The Sudacannes Festival coverage became a benchmark: With +130 Posts in Facebook about the Cannes festival we reached 258,447 Facebook’s user and with 350 new Tweets we added 200 new followers and gained more influence than several others Microsoft Advertising accounts (i.e: UK, Canada).

Sudacannes’ influence is comparable with Microsoft Advertising global coverage with thousand less followers. (Source: Klout)