In sports and in real life a great start leads to having the confidence to take more challenges. So Samsung and Microsoft present: The Starters

“The starters” is an amateur group of athletes from the key countries of the region who will advise users about how to start a new [sports or workout] challenge.


THE OPPORTUNITY

Samsung wanted to engage the Sport Lovers before, during and after the Olympic Games and provide them the opportunity to introduce a new sport in their lives. So Samsung and Starcom trusted again in Microsoft as a regional partner to produce a meaningful, effective & relevant online experience for millions of users in Argentina, Chile, Colombia, Peru, Venezuela, Ecuador, Guatemala, Costa Rica, Honduras, Salvador, Nicaragua, Panama and Dominican Republic.

CONSUMER EXPERIENCE

During 16 weeks “Samsung Starters” become a powerful digital space for Sport Lovers based on three key pillars :

•Pillar I: Several Olympic athletes talking about how they started in their discipline, how the sports has become an important part of their life and how this Olympic dream is the result of consistent efforts.

 •Pillar II: In case the users want to start a new discipline they can download personal training plans of Cycling, Swimming, Running and Boxing (each one in three levels: Beginner, intermediate and advanced) with training suggestions and advice from professional trainers.

•Pillar III: The users could support their own countries in a Social Olympic competition that measure the social activities they do in Facebook, Messenger and Twitter. For example add your own flag in your avatar, publish your flag in Facebook or twitter, share content with other users and check ins in foursquare are “Social medals” than your country will receive to be in the first position of the podium.